The Qwikys coffee pub was the talk of the town when it set itself up in sterling road(Right down the road from my College) some years back. Though the idea of a coffee pub is a borrowed concept, it was new to Chennaites who were eager to find a place to hang out, rather than the beach and the park. Later on, "Free entry and exit" permitted Barista and coffee day to enter the market and share the profits. Coffee Day, Qwikys, Barista, Star Bucks have penetrated the market and is reaching out to the public and are making money big time. For college students in particular it is almost a status symbol to go to these joints. A coffee which can be bought for Rs.5 at Nescafe outlets can be bought for anything from Rs.35 to Rs.160 by just changing its name to “Cappuccino” and a cold coffee which can be bought for Rs.7 is sold for anything from Rs.40 to Rs.180 and called as “Mochachillo” or “Frappe”. I must admit some of these coffees are very tasty but the hefty price tag is an issue which needs to be taken into account. The price might not be a bother to everyone but most of us college students can take our lunch for 3 days in our college canteen instead of spending Rs.80 for one coffee.
This is not the case of Chennai alone, in all the metros and in places like Bangalore, Goa, Hydrebad these outlets are enjoying big money from students. If you think at least small cities are spared --- NO. At this rate they will reach these cities and even towns within the next 3 Years.
These people do not sell just coffees, they sell status and this status is bought by us the college students. I am no exception to these so called cool joints to hang out. I frequent these places almost twice in a week. You would be almost surprised to know that I know every person who serves me my coffee. They come to me and ask me “Just the usual right”. They know very well that I take a “Frappe” and a “Chilly Cheese Toast” and as for my bill Rs.45 for my Frappe and Rs.25 for my Chilly Cheese Toast so that’s Rs.70 and here is the tricky part there is a 7% Service Charge for the bill but I get it without the service charge cause I am a regular Customer. So I spend Rs.140 in a Week that comes to Rs.560 in a month (This is the Minimum). So if we take an average and I spend Rs.600 in a month then that is Rs.7200 in a year (Whoa I never knew I was spending so much) My pocket money is Rs.1500 a month so if I am spending Rs.600 for Coffee then 40% of my pocket money is spent on Coffee (I should stop going to these Places, Man these guys cheat you)
So all I am asking you to do is think about it, “Is all that coffee worth it.”
This is not wholly my idea, I got this crazy idea of writing this blog after talking with Manoj about places to hang out, So I hope he’ll have some gr8 points to add to this blog so please do add in your comments and Check out the Comment section in my Blog.
See ya in my next Blog, Happy Blogging!!!
This is not the case of Chennai alone, in all the metros and in places like Bangalore, Goa, Hydrebad these outlets are enjoying big money from students. If you think at least small cities are spared --- NO. At this rate they will reach these cities and even towns within the next 3 Years.
These people do not sell just coffees, they sell status and this status is bought by us the college students. I am no exception to these so called cool joints to hang out. I frequent these places almost twice in a week. You would be almost surprised to know that I know every person who serves me my coffee. They come to me and ask me “Just the usual right”. They know very well that I take a “Frappe” and a “Chilly Cheese Toast” and as for my bill Rs.45 for my Frappe and Rs.25 for my Chilly Cheese Toast so that’s Rs.70 and here is the tricky part there is a 7% Service Charge for the bill but I get it without the service charge cause I am a regular Customer. So I spend Rs.140 in a Week that comes to Rs.560 in a month (This is the Minimum). So if we take an average and I spend Rs.600 in a month then that is Rs.7200 in a year (Whoa I never knew I was spending so much) My pocket money is Rs.1500 a month so if I am spending Rs.600 for Coffee then 40% of my pocket money is spent on Coffee (I should stop going to these Places, Man these guys cheat you)
So all I am asking you to do is think about it, “Is all that coffee worth it.”
This is not wholly my idea, I got this crazy idea of writing this blog after talking with Manoj about places to hang out, So I hope he’ll have some gr8 points to add to this blog so please do add in your comments and Check out the Comment section in my Blog.
See ya in my next Blog, Happy Blogging!!!
2 comments:
Yup its surprising guys but we do spend an awful lot of money when going to these places. Now why this topic is important is that bcoz there is not a chance to avoid going to these places as they are so cool to hang out.
so lets say we compete with these entrepreneurs, believe me we can make a run for their money all u require would be some amount of funds, some coffee maker doesnt really matter (believe me) some flavors and topings and may be little bit of bakery items .walla we got ourselves a business - not just some lowsy one but the best one to make money.
This business is a sure shot since becoz college students do want places to hang out and they do occasionaly go out to these places may be once a week and stuff but one should wonder there are around 90% of college guys who goes to these places only lke once in a month thats bcoz of the price tag. Now lets just say we cut prices down like half or quarter of these so called cool joint prices. Now wat happens is we get an awfl lot of people and, business just runs like hell. I thought about it since i wanted alternatives in life incase there is nothing working out or something. So this is one way to be a rich guy soon.
i know some of u guys might think this aint possible and stuff but no believe me will surely prove you guys are wrong, may be in a couple of years. so Entrepreneurs Watch out - we are coming to get u soon
Adios Amigos
peace
Send in ur comments on this
Yup its surprising guys but we do spend an awful lot of money when going to these places. Now why this topic is important is that bcoz there is not a chance to avoid going to these places as they are so cool to hang out.
so lets say we compete with these entrepreneurs, believe me we can make a run for their money all u require would be some amount of funds, some coffee maker doesnt really matter (believe me) some flavors and topings and may be little bit of bakery items .walla we got ourselves a business - not just some lowsy one but the best one to make money.
This business is a sure shot since becoz college students do want places to hang out and they do occasionaly go out to these places may be once a week and stuff but one should wonder there are around 90% of college guys who goes to these places only lke once in a month thats bcoz of the price tag. Now lets just say we cut prices down like half or quarter of these so called cool joint prices. Now wat happens is we get an awfl lot of people and, business just runs like hell. I thought about it since i wanted alternatives in life incase there is nothing working out or something. So this is one way to be a rich guy soon.
i know some of u guys might think this aint possible and stuff but no believe me will surely prove you guys are wrong, may be in a couple of years. so Entrepreneurs Watch out - we are coming to get u soon
Adios Amigos
peace
Send in ur comments on this
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